If you’re looking for a white-collar job in this competitive job market, specifically if you’re in your 30s or 40s and wondering why it’s suddenly so hard to get a job, I want to walk you through the evolution of job search and the dramatic change that is happening. As a job seeker, if you understand this, you will get in front of recruiters and hiring managers faster and beat out your competition.

Back before there were any online applications, you applied for an office job by walking in and giving the company your resume. Then, that eventually wasn’t enough to differentiate you from the competition, so along came the cover letter. Fast forward a handful of years and companies didn’t like job candidates stopping in anymore to submit their applications, so job boards became the primary way to find a job. Then, LinkedIn came on the scene.

LinkedIn is more than an online application; it’s a place for recruiters to proactively look for job candidates. Instead of soliciting applications or waiting for resumes to come in, they now have this tool where they can put in a few keywords of skill sets they’re looking for in a certain location, hit search, and find profiles that are a match. So, everyone today knows you need a resume, a cover letter, and a LinkedIn profile for a successful job search. But now, there’s a new thing you need as well.

You Need An Optimized LinkedIn Profile & Strong LinkedIn Feed To Stand Out

LinkedIn has become a social media platform. The new algorithm puts way more emphasis on what you’re putting in your LinkedIn feed, not your profile. So, if you want to be found by recruiters and hiring managers, you need to have a LinkedIn posting strategy. LinkedIn is a social media platform for individuals like you to share your knowledge and expertise so that you can be found.

The new algorithm is the reason why the people who used to get contacted all the time on LinkedIn are not getting contacted anymore. It’s simply because they don’t have the right strategy. The algorithm is based on frequency and relevancy, so you have to strategize on what you’re putting in your LinkedIn feed so that you get found by recruiters and hiring managers so that they will go to your LinkedIn profile.

Most people aren’t doing this, so the moment you start to change your strategy on your LinkedIn feed, you’ll dramatically improve your chances of getting found by recruiters. It’s all about the impact evidence—showing employers that you have the skills and expertise to do the job. With an optimized LinkedIn profile and strong LinkedIn feed, you’ll stand out as a great candidate for the most desirable white-collar jobs.

Good luck, my friends. Go get ’em!

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